 |
|
|
|
|
Trends in Market segmentation
|
|
This article investigate how new technologies are changing nature of market segmentation and how to leverage market segment as a source for customer value growth..
|
|
|
CRM in the financial industry
|
|
This article highlights the main challenges facing the financial industry in deploying customer relationship management strategies
|
|
|
Imperratives for externalisation
|
|
This document presents the key components required for an externalisation architecture, critical for creating an e-channel to customers.
|
|
|
The lost process of CRM
|
|
Innovation is the critical process needed for customer value growth and often overlooked in CRM applications
|
|
|
|
|
